Meet The Team

Marina Aslanyan joined Smartlinx in January 2014.

Prior to joining Smartlinx, she ran the management consulting firm, Altitude Strategic Consulting, where her strategic advice helped clients achieve operational excellence. Before forming Altitude, Marina drove corporate strategy as a key member of the executive team, and head of the Global Professional Services and Product Quality units, at Sparta Systems Inc., a global provider of quality management solutions. She also helped guide the success of the product management, pre-sales, and sales teams.

Earlier in her career, Marina contributed to the success of many technology and life sciences companies through senior positions at Andersen Consulting, PwC, EDS and Barr Laboratories (Teva Pharmaceuticals). Marina earned a Bachelor of Science in Management Information Systems from the Leonard N. Stern School of Business at New York University and a Master of Science in Mathematics and Mechanical Engineering from Baku State University.

Gregor Morela joined Smartlinx in January 2020 from the software-as-a-service (SaaS) and digital ecommerce industry, where he served as a Chief Financial Officer since 2016. Morela brings extensive experience in driving growth for SaaS technology companies. Gregor brings more than two decades of experience to the Smartlinx team. Before joining Smartlinx, Gregor served as Chief Financial Officer at 2Checkout, a SaaS digital ecommerce monetization platform. As CFO, he helped 2Checkout grow from $30M to $80M in revenue through organic growth and acquisitions, as well as balance growth and profitability, and outperform the “rule of 40” leading to realization of value through a sale to Verifone. Gregor started his career in public accounting with PwC and has held various senior finance executive positions for public and private equity backed businesses in payments, software, and technology, including an IPO for a $300M software company on Nasdaq. Gregor graduated from the University of Ljubljana, Slovenia with a major in Economics. He is based in the Atlanta, Georgia area.

Baris joins Smartlinx with an impressive track record of over 20+ years in the global enterprise software industry with extensive knowledge in Private Equity backed B2B SAAS companies. Baris most recently served as EVP Worldwide Sales at Cyncly (formerly 2020 Technologies) and Material Bank responsible for building and scaling the entire sales, customer success, revenue operations and enablement and professional services team globally. Prior to Cyncly, Baris led sales teams at global enterprise software companies such as Lawson, Infor and Ellucian.

Baris began his career after completing his Computer Engineering degree, selling Enterprise ERP, HCM, CRM, BI Solutions into US Federal, State and Local Governments, Higher Education and K-12. Then he continued to gain experience selling complex SAAS solutions into many other B2B markets such as Document Security and Compliance into Healthcare, Banking & Insurance and CAD/CPQ solutions into Retail and Manufacturing where he has led go-to-market strategies in both direct sales as well as channels and alliances.

Shonna Andersen joined Smartlinx as the Head of People and Culture in February 2022. She brings over 27 years of Human Resources experience, most recently as the Global Vice President of Human Resources at Conduent where she collaborated with senior leadership to drive transformation, organizational development, change management, and talent planning initiatives. Shonna’s experience spans public, private, and PE-backed companies, where she has facilitated organizational change and business transformation in M&A, divestiture, spinoff, and IPO environments. Previously, Shonna held various HR leadership positions at Sabre, Citigroup, and Sedgwick CMS. She earned a BA in Corporate Communications & Public Relations from Doane University.