Leadership Team

Taylor Rohrberger joined Smartlinx as Chief Executive Officer in March 2026. Taylor leads the company’s vision and strategy, focused on empowering senior care organizations to achieve greater workforce stability, cost control, and operational efficiency through a unified, real-time workforce platform.

Prior to joining Smartlinx, Taylor served as President of PerfectServe, driving record growth and repositioning its go-to-market strategy from point solutions to a differentiated platform approach. With oversight of marketing, customer success, partnerships, and sales, Taylor led key initiatives including the deployment of AI to improve operational efficiency, the expansion of channel partnerships, and the creation of an industry advisory council.

Taylor has more than two decades of experience building high-performing teams and driving growth across healthcare technology organizations. He holds a Bachelor of Business Administration from Millsaps College.

Mary Ann Mirto joined Smartlinx in 2016 and serves as Chief Customer Officer at Smartlinx. Mary Ann is a results-driven IT executive with more than 20 years of experience leading technology-based, multi-million-dollar initiatives that are grounded on business and economic value. In 2016, she brought her proven leadership skills to Smartlinx when she accepted a position as Director of the PMO Office. Mary Ann later assumed oversight of Smartlinx Solutions Delivery and Professional Service departments. She served as Vice President of Professional Services before being promoted to Chief Customer Officer in June 2020. Before joining Smartlinx, Mary Ann lead technology initiatives for PwC, IBM, and Barr Laboratories, primarily supporting the healthcare industry.

In her role as Chief People Officer, Alissa Lash leads all aspects of Talent Strategy, Talent Acquisition, and People Operations, including optimizing organizational culture and professional development.  She also has experience building top-tier professional training programs for employees ranging from entry level to senior executive.

Alissa has 30+ years’ experience in the healthcare industry, working with a variety of companies and holding diverse roles. Over the past 12 years, she has been increasingly focused on building talented teams at early stage, high-growth companies.

Prior to joining Smartlinx, she was Chief People Officer at Positive Development, a leading autism services company. She also served as the Vice President of Talent and Growth for a small healthcare consulting firm working on the payer side of the industry. Prior to these roles, she led an executive search team, and was a consultant with Evolent Health and McKinsey & Company.

Alissa has a BA from Duke University and an MBA from the University of Pennsylvania.

Erin Storch is Chief Operating Officer at Smartlinx, where she is focused on scaling the business, strengthening execution, and driving performance and growth across the organization.

With more than 20 years of experience across healthcare technology, Erin has built and led high-performing organizations spanning customer success, operations, and strategy. She is known for driving transformation, aligning teams to deliver results, and investing deeply in talent to build strong, high-performing cultures.

Prior to Smartlinx, Erin held senior leadership roles at Global Healthcare Exchange (GHX), Crossover Health, and The Advisory Board, where she led enterprise customer organizations and complex operational initiatives.

Erin holds a Bachelor of Science in Management from Bentley University.

Zev Beckerman is an accomplished technology executive and entrepreneur with over 20 years of experience in time and attendance systems and enterprise software development. He founded Bektek, a workforce management technology company specializing in biometric timekeeping and payroll solutions, which was acquired by Smartlinx in 2025.

Throughout his career, Zev has established himself as a specialist in biometrics, timekeeping and payroll systems, developing innovative solutions that streamline workforce management for organizations across multiple industries. His technical expertise spans the full software development lifecycle, from architecture and development to deployment and optimization.

Zev holds a Bachelor of Science from Columbia University’s School of Engineering, a Master of Science in Computer Science from the City College of New York School of Engineering, and an MBA in Management and Finance from Baruch College’s Zicklin School of Business.

Amber Aggarwal is joining Smartlinx as Senior Vice President, Engineering and Development, leading our Technology and Engineering department. Amber is an experienced technology leader with a passion for innovation and a proven track record of driving growth and delivering high-impact results. Over the course of his career, he has led cross-functional teams to deliver complex mobile and SaaS products that have transformed the businesses where he has worked.

Amber’s expertise in harnessing emerging technologies, such as AI, ML, and blockchain, alongside an intricate understanding of cloud services like Azure and AWS, have been instrumental in helping companies gain a competitive advantage and drive significant value for their customers. Most recently, Amber worked for SurePayroll where he used his strategic planning and product development skills to help increase revenue by 250% with a 150% rise in market share.

Ed Smith joined Smartlinx as Corporate Counsel, Head of Business and Legal Affairs in July, 2024.

Prior to joining Smartlinx, Ed served in both large and small organizations, including at Honeywell International, Horizon Blue Cross Blue Shield of New Jersey, and most recently Spirent Communications, a global provider of software and solutions in the telecommunications, data networks, navigation, and IT infrastructure industries.

Prior to starting his legal career, Ed practiced as a tax associate CPA at PwC. He then graduated from New York University School of Law and joined Cahill Gordon & Reindel as a Corporate Associate.

Matt Durgin has led Marketing at Smartlinx since January of 2024. 

Matt brings over 20 years of insights and experience from a long career in HR Technology Marketing, including previously held marketing leadership positions at ADP and Workhuman. 

Matt is an active participant in the post-acute care workforce management industry and is a featured speaker at events by Skilled Nursing News, McKnights, the American Healthcare Association, Argentum, the American Jewish Aging Society, and the American Association of Post-Acute Care Nursing.

Matt holds a B.S. in in Marketing from Bryant University.

John Lathrop joined Smartlinx as Chief of Staff to the CEO in April 2025. He brings several years of experience in the workforce management and staffing technology space, with a focus on driving operational rigor, strategic execution, and scalable growth. 

Prior to joining Smartlinx, John served as Chief of Staff to the CEO at Stafferlink, a healthcare software provider offering Vendor Management System (VMS), Applicant Tracking System (ATS), talent pooling, payroll technology, and credentialing solutions. During his tenure, he worked alongside the CEO to help transform Stafferlink from a founder-led lifestyle business into a scaled, operationally disciplined, high-growth organization. He co-lead the successful sale of Stafferlink to Smartlinx, which was completed in 2025

Before Stafferlink, John worked at ClearView Healthcare Partners, a life sciences-focused consultancy, where he supported biopharma and healthcare companies across a range of therapeutic areas.

John holds a Bachelor of Arts degree from Swarthmore College.