Retention that Lasts: How VitalLink Empowers Employees to Stay and Thrive

February 27, 2026

In this webinar Smartlinx partner VitalLink, presents a program designed to address workforce poverty in senior care. Mark Bush and Diana Curran from VitalLink explain how their program helps employees struggling with basic needs like healthcare access, food security, housing stability, and medical debt. The platform connects employees with dedicated advocates who provide personalized, confidential support to navigate community resources and resolve financial hardships. Real success stories include eliminating over $400,000 in medical debt for one employee and helping others secure housing and basic necessities. VitalLink demonstrates strong ROI for employers through improved retention rates, reduced turnover, and enhanced employee engagement, with some clients seeing 23% utilization rates compared to typical 2-3% for standard employee assistance programs. The program serves as both a retention tool and competitive advantage in recruiting, helping organizations move beyond traditional benefits to address the root causes of employee instability.

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