SmartLinx Unveils New Brand, Launches Redesigned Website

Darcy Grabenstein

From color to typography to messaging, everything reflects the company’s innovative, empowering philosophy

EDISON, N.J. (May 9, 2018) — SmartLinx, a leader in workforce management solutions, today has revealed the completion of a major rebranding effort, culminating in the relaunch of its website, This strategic initiative follows the company’s recent major software release, SmartLinx 6, and brings to life its empowering philosophy to optimize human potential.

Site visitors can find content in a variety of ways: by product, by their role in the organization, or by their organization’s goals. A resource hub offers free access to industry-relevant, on-demand webinars, podcasts, infographics, and articles, covering all facets of workforce management — from staffing and engagement challenges to compliance and regulatory updates. Throughout the site, short videos offer insights into how the SmartLinx solutions suite has made an impact for thousands of customers and their employees who rely on it every day.

A new logo is also part of the rebranding effort. Its elements symbolize the SmartLinx approach to workforce management. The simple typeface reflects how SmartLinx simplifies complex tasks and processes, and the true-blue color underscores how its solutions bring clarity to users.

“SmartLinx has undergone tremendous growth over the last few years,” said CEO Marina Aslanyan. “We’ve been busy expanding our products’ capabilities and, with the recent launch of SmartLinx 6, we realized that our brand needed a refresh in order to truly represent the core of what we do and the value we provide to our customers.”

“At SmartLinx, we’ve always been about the people, the day-to-day users of our solutions at all levels in the organization,” said Naor Chazan, executive director of marketing. “Our solutions liberate people to do their best work and overcome the barriers to productivity. We wanted everything about the new SmartLinx brand, from the colors and fonts to the messaging and visuals, to powerfully convey that spirit. And it’s why our new logo is unpretentious and unassuming — it’s not about us, it’s about our customers and their success.”

“SmartLinx is designing the future of work, and customer success remains our top priority,” Aslanyan said. “This is evident in our continued commitment to quality products and in our award-winning customer service. When we optimize our work, we optimize our world. It’s the belief that drives everything our team does.”

About SmartLinx

SmartLinx optimizes performance through a single, unified workforce management suite that makes work, work better. We partner with organizations to simplify the complex and harness the potential of their greatest asset: people. The SmartLinx solutions suite includes talent acquisition and onboarding, human resources, benefits and payroll, time & attendance, scheduling, compliance, and business analytics. For more information, visit, email, or call 877-501-1310.



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