SmartLinx Announces Appointment of New Chief Financial Officer

January 18, 2021

Gregor Morela named CFO

ISELIN, N.J. (January 19, 2021)SmartLinx Solutions, a leading provider of workforce management solutions today announced the appointment of Gregor Morela as Chief Financial Officer.

Gregor Morela joins SmartLinx from the software-as-a-service and digital ecommerce company 2Checkout, where he served as Chief Financial Officer since 2016. Morela brings extensive experience in driving growth for SaaS technology companies.

“I am pleased to welcome Gregor to our leadership team,” said Marina Aslanyan, CEO of SmartLinx. “His rich experience in leading the financial operations across multiple industries will make an immediate impact, as we expand SmartLinx footprint and enter new industries. Gregor’s strong leadership and history of delivering results and growth will make  an excellent addition to the SmartLinx team.”

“I’m thrilled to join SmartLinx, a leader and innovator in providing workforce management solutions,” said Gregor Morela, CFO, SmartLinx. “By delivering exceptional service to customers and partners, along with a growth trajectory and outstanding leadership team, SmartLinx is well-positioned for accelerated expansion into new industries and geographies. I’m proud to be part of that journey.”

About Mr. Morela

Gregor Morela brings more than two decades of experience to the SmartLinx team.  Before joining SmartLinx, Gregor served as Chief Financial Officer at 2Checkout, a software-as-a-service (SaaS) digital ecommerce monetization platform. As CFO, he helped  2Checkout grow from $30M to $80M in revenue through organic growth and acquisitions, as well as  balance growth and profitability, and outperform the “rule of 40” leading to realization of value through a sale to Verifone. Gregor started his career in public accounting with PwC and has held various senior finance executive positions for public and private equity backed businesses in payments, software, and technology, including an IPO for a $300M software company on Nasdaq. Mr. Morela graduated in 1998 from the University of Ljubljana, Slovenia with a major in Economics. He is based in the Atlanta, Georgia area and will report to SmartLinx CEO Marina Aslanyan.

About SmartLinx

Founded in 2000, SmartLinx cares for those who care. Used in thousands of leading organizations, SmartLinx’s workforce management solution suite helps skilled nursing and senior care providers manage people and processes by harnessing the power of real-time data. Its solutions suite includes talent acquisition and onboarding, human resources, benefits and payroll, time & attendance, scheduling, compliance, and business analytics. New financing options through Ascentium Capital provide several flexible structures and low introductory payment options to help clients utilize the breadth of SmartLinx’s capabilities and products. The company is headquartered in Iselin, New Jersey.

For more information, please visit or call 877-501-1310.

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