SmartLinx Solutions Announces Strategic Investment from Marlin Equity

March 25, 2020 Lynne Jackson

SmartLinx Receives Growth Investment to Further Accelerate Innovation in Workforce Management for Post-Acute and Long-Term Care

ISELIN, N.J. (March 25, 2020) – SmartLinx Solutions, a leader in workforce management solutions, is pleased to announce that it has received a growth equity investment from Marlin Equity Partners (“Marlin”), a global investment firm with a strong history of successfully investing in and growing businesses across the software and healthcare verticals. Marlin’s investment will support SmartLinx through its next phase of growth as it continues to provide innovative workforce management solutions purpose-built for the rapidly changing needs of post-acute and long-term care providers.

 “SmartLinx partners with hundreds of senior living and post-acute care providers to promote high quality care by efficiently and effectively managing their most important asset—their people," said Marina Aslanyan, CEO of SmartLinx. “We are delighted to partner with Marlin in our next phase of growth and remain committed to bringing better, more innovative workforce management solutions and services to the market and helping clients meet their most critical scheduling, staffing and human capital needs."

“SmartLinx has established itself as a leading provider of workforce management and human capital management solutions designed specifically for the unique needs of the post-acute and senior care industry,” said Nick Lukens, a principal at Marlin. “The company’s end-to-end software suite is highly differentiated and allows providers across the post-acute continuum to deliver high quality care while efficiently managing their organizations, proactively controlling costs, and effectively navigating an evolving regulatory environment. We are thrilled to add SmartLinx to our growing portfolio of exciting software businesses and look forward to supporting the company as it further scales.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 160 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About SmartLinx

Founded in 2000 and headquartered in Iselin, New Jersey, SmartLinx provides an end-to-end workforce management and human capital management software suite for skilled nursing, senior living and post-acute care providers. The company offers a robust platform that allows providers to harness the power of real-time data to proactively manage their workforce and improve measures of care quality and reimbursement, reduce costs associated with overstaffing and excess overtime, and ensure regulatory compliance. SmartLinx’s comprehensive solutions suite includes talent acquisition and onboarding, human resources, benefits and payroll, time and attendance, scheduling, compliance and business analytics. For more information, please visit or call 877-501-1310.




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