SmartLinx Appoints New Senior Executive to Lead Marketing Efforts

September 21, 2020

ISELIN, N.J. (September 22, 2020)SmartLinx Solutions, a leading provider of workforce management solutions dedicated to helping post-acute care and senior living organizations successfully navigate today’s workforce challenges, especially those stemming from the COVID-19 crisis, today announced the appointment of Don Keane as Senior Vice President of Marketing.

“I am thrilled to welcome Don Keane as our Senior Vice President of Marketing,” said SmartLinx CEO Marina Aslanyan. “Don brings a wealth of experience supporting high-growth software companies, like SmartLinx, and is an exceptional leader. He will help us expand our market presence and provide more post-acute care and senior living operators with the workforce management solutions they need to deliver high-quality care at lower costs.”

“In addition to its industry-leading workforce management solutions, SmartLinx has been a champion for the hardest-working sector in health care,” said Don Keane. “I’m excited to join a high-growth company that is committed to transforming the long-term care industry, ensuring that providers and their teams are empowered to deliver exceptional care through the power of technology.”

An accomplished marketing leader, Don has spent more than 25 years building out marketing functions in technology companies, including SaaS providers. He has spearheaded multiple marketing capabilities with a proven history of promoting company growth. Don’s deep marketing expertise encompasses digital marketing strategy, demand generation, Public Relations, brand strategy, and marketing operations.

About SmartLinx

Founded in 2000, SmartLinx makes work, work better. Used in thousands of leading organizations, the SmartLinx solutions suite helps skilled nursing and senior care providers manage people and processes by harnessing the power of real-time data. Its solutions suite includes talent acquisition and onboarding, human resources, benefits and payroll, time & attendance, scheduling, compliance, and business analytics. The company is headquartered in Iselin, New Jersey.

For more information, please visit or call 877-501-1310.


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